176,000 first-time buyers sign up for Zoopla’s first ever ‘Zooploma’
27th January 2020
The Zooploma guides first-time buyers and highlights recommended properties
The Zooploma is always available and all first-time buyers signing up to Zoopla will be invited to participate and benefit from the guide
Zoopla’s first ‘Zooploma’, a guide for first-time buyers to give them support and advice to get on the property ladder along with recommended suitable properties, has proved to be a roaring success with over 176,000 home hunters signing up to the initiative since its launch on Boxing Day. Significantly, the number of registrations represents over five times the number of first-time buyer mortgages completed in November 2019*.
The Zooploma is a series of 30 easy to digest emails over ten weeks which help guide first-time buyers through their home buying journey. Once a first-time buyer signs up they will receive three emails a week offering them hints and tips to help them onto the property ladder. Aspiring first-time buyers can sign-up to receive their Zooploma at http://www.karimasu.com/worth/first-time-buyers.
Among the practical guides featured as part of the Zooploma emails are:
21 steps to buying a home
How to save for a deposit
Leasehold and freehold explained
Things to do before applying for a mortgage
2020 hotspots for first-time buyers
Zoopla plans to follow the success of the first-time buyer Zooploma with several other guides for prospective home buyers and renters at different stages in their property journey. The second Zooploma, set to launch in the coming weeks, will focus on the rental market. The Zooploma guides give well-known brands the opportunity to advertise relevant products for each specific audience, such as mortgage calculators or listings for new build homes.
Commenting on the launch of Zooploma, Adam Knight, Head of CRM at Zoopla, said: “First time buyers are a significant proportion of the market, accounting for almost 40% of all property transactions. Understanding their challenges and helping to support and guide them through the process is central to our ethos. These consumers are a crucial business driver for agents and therefore a key priority here at Zoopla as we look to further support agents and drive quality leads to them.
“The success of the new Zooploma is testament to our continued innovation and investment into new products. It’s fantastic to see such high levels of demand and engagement among first time buyers. We look forward to continuing to develop new and innovative ways to help agents and home hunters alike.”
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Figure taken from UK Finance Mortgage trends data, November 2019
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