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Zoopla to broadcast property availability via new technology

5th November 2013

Property website Zoopla.co.uk has today launched the trial of a new taxi media platform that will use data from the Zoopla website and intelligently broadcast property availability throughout London.

The availability data of property for sale and to rent will be visible on external LED advertising screens that sit on the roofs of London black taxis and use geo-targeting technology to change the data displayed on the screen according to postcode location as the taxi cabs move around London.

The trial campaign, which fits with the current ‘Smart’ marketing campaign from Zoopla, will be the first use of digital taxi top advertising and geo-targeting technology in the world to use postcode location to broadcast availability in an area. And the campaign is expected to deliver over 3 million ad plays in the run up to Christmas.

Charlotte Harper, Marketing Director of Zoopla.co.uk, commented, “We’re pleased to be trialing this new form of geo-targeting technology. It’s an intelligent and innovative approach in the digital advertising market space and allows us to show property availability across London.”

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For further information, please contact PR Team on pr@zoopla.co.uk or +44 (0)20 3873 8770.

About Zoopla

Hello. We're Zoopla. A property website and app.

We know you're not just looking for a place to live. You're looking for a home.

Yeah, we've got over a million properties for you to browse.

Tools that let you filter them in all kinds of clever ways.

And reliable house price estimates, so you can be sure you aren't paying over the odds.

But we know you're looking for more than that.

Because that first flat won't just be a 'great investment opportunity'.

It'll be the feeling of starting out on your own.

That extra bedroom won't just mean another £20K on the re-sale price, it'll mean having your sister over to stay.

And that bungalow won't just be a way to release some equity, it will be a chance to spend more time with the grandkids.

We know that searching for a home is about more than just checking its price, location and features (important as all those things are).

What really matters is how it makes you feel.

We know what a home is really worth.

So let us help you find yours.

Zoopla is part of Zoopla Limited which was founded in 2007.

Zoopla Limited, The Cooperage, 5 Copper Row, London, SE1 2LH
Registered in England and Wales with Company No. 09005884
VAT Registration number: 191 2231 33
Data Protection number: Z9972266

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